Semantic Advertising

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This event is scheduled in collaboration with the Internet Week New York 2009. Internet Week New York is a week-long festival of events saluting New York's thriving Internet industry and the many talented companies, organizations, and innovators creating the future of online media. It is presented by IADAS & The Mayor's Office of Film, Theater, and Broadcasting.

Semantic Advertising is the application of semantic technologies to advertising solutions. The goal is to semantically analyze and classify online content for targeted advertising and exploit Semantic Web technologies for inventory management and advanced matching. In this session of the New York Semantic Web Meetup on June 4, 2009 we will take a look at the foundations and will discuss the future application of semantic technologies in the advertisement industry. A panel of experts will discuss with you what's involved, how you can adopt the technology and how you can benefit from improved semantic technologies for advertising.



peer39.png adpepper.gif

Panel Team


p10x_logo_150.jpgMills Davis
Managing Director
MD.jpg          MikeDunn.jpg

Mike Dunn
CTO & VP, Interactive Media
Hearst Corp.


Panel Member

  Amiad.jpg Amiad Solomon
Founder & CEO
  sacha.jpg Sacha Carton
Director of the Board
ad pepper media

david.jpg David Dunne
Edelman Digital
geoffreiss.jpg Geoff Reiss
General Manager, Digital
evansandhaus.jpg Evan Sandhaus
Semantic Technologist
New York Times
paul.jpg Paul Sundue
Director of Online Production


Marco Neumann, KONA
Eric Hoffer, Second Integral


Sacha Carton, ad pepper media

Sacha Carton is a founding partner of ad pepper media, an international online marketing services group offering semantic advertising, lead generation, email marketing, affiliate marketing and adserving solutions. He currently holds several positions: President of iSense, leading the company’s semantic targeting initiatives; Director, Product and Technology Development, overseeing all product development activities; and Director of the Board. Over his 10-year tenure at ad pepper media he has also held the positions of Director, Western Europe and Director, Corporate Development helping to establish the company as a leading international online advertising network with 16 offices in ten countries. Prior to ad pepper media, Mr. Carton was co-founder and COO of Fountains – a U.S. based online beverage retailing business and co-founder and COO of Count Zero – a Venezuela based direct marketing service agency. Mr. Carton studied architecture at the Architectural Association School of Architecture in London, England. Having lived in 11 countries and four continents, Mr. Carton is fluent in English, French, Spanish and German.

Mills Davis, Project X

Mills Davis's Project10X specializes in industry research and strategic programs. Mills consults with technology manufacturers, global 2000 corporations, and government agencies on next-wave semantic technologies and solutions. Mills serves as lead for the Federal CIO council's Semantic Interoperability Community of Practice (SICoP) research into the business value of semantic technologies. Also, he is a founding member of the AIIM interoperable enterprise content management (iECM) working group, and a founding member of the National Center for Ontology Research (NCOR).

Mike Dunn, Hearst Corporation

Michael S. Dunn, Vice President, Hearst Interactive Media directs all of Hearst’s enterprise technology initiatives, manages the enterprise Program Management Office, performs venture related technology due diligence and coordinates all strategic technology relationships. He is also the go to person for exposing Hearst’s traditional media businesses to emerging media technology trends and capabilities. Finally he oversees and coordinates Hearst’s sponsorship of the MIT Media LAB and the partnership Hearst has with Northerwestern’s Kellogg School of Management, related to technology initiatives. Dunn joined Hearst Interactive Media in July 2003. He had been chief technology officer at Encoda Systems, a global supplier of sales, traffic, programming and financial systems for the broadcast industry. Before Encoda, Dunn spent much of the last decade in CTO roles including Time Warner, where he was the Corporate CTO and also lead technologist for the Time Warner Digital Media Investment Fund, and was the founding CTO of Dell’s online division. Earlier in his career, Dunn held senior technology-related posts at True North Communications, a global ad agency; Turner Broadcasting; Hanna-Barbera Studios; and Americast, a joint venture of Walt Disney Co. and four telephone companies.

David Dunne, Edelman

David is COO of Edelman Digital, a global agency that represents brands such as Microsoft, HP, Pfizer, AstraZeneca, Unilever, and eBay in their digital communications and marketing initiatives. In his 10-years at Edelman, David has held a number of positions including Director of the New York office, Director of US and Director of Worldwide Operations for Edelman Interactive Solutions. In the fall of 2007, David became Global COO of Edelman Digital, a new business launched with the merger of Edelman Interactive Solutions, Edelman Mobile and Me2 Revolution. Prior to Edelman, David was co-founder of three digital companies; Dot Com Interactive, LinkBuilders and F8Media specializing in technology development, SEO and Integrated Marketing respectively.

Geoff Reiss, Newsweek

Evan Sandhaus, New York Times

Evan Sandhaus has been the semantic technologist, for the research and development operations department of The New York Times Company since 2006. In his role Evan has developed a semantic technology for identifying key concepts in large text data sets; engineered a patent-pending system for purging template text from Web content; and collaborated with The Linguistic Data Consortium to release and promote The New York Times Annotated Corpus, a collection of 1.8 million richly annotated New York Times articles published from 1987 to 2007. Additionally, Evan has led the development of a Web-scale web crawler, a Google Earth news layer and multiple search engine optimization toolkits. Before joining the Times Company, Evan worked at The University of Pennsylvania from 2005 to 2006 and Lockheed Martin from 2002 to 2005. Evan holds a bachelor’s degree from Williams College and master’s degree from Villanova University, both in Computer Science. Born and raised in Leawood, Kan., Evan now lives in Brooklyn, N.Y.

Amiad Solomon, Peer39

Amiad is the CEO and Founder of Peer39. Together with Peer39 scientists, research and development and marketing groups, he developed the core patents covering Peer39's unique semantic analysis technology and business practices. Prior to founding Peer39, Mr. Solomon was a sales and business development executive at IDX (acquired by GE). Mr. Solomon is one of the world's leading experts on the application of semantic technology to next-generation online advertising and monetization strategies.

Paul Sundue, DDB

Paul has more than 10 years online and interactive strategy, production and analytics experience. At DDB Paul provides leadership in the architecture, development and delivery of advertising and marketing communications for Fortune 500 clients. Clients include American Express, Anheuser Busch, GSK, Pfizer, Unilever, Cisco, ExxonMobil, Electrolux, and Cotton. Paul is fluent in three languages: business, creative, and technology. He spends his days helping to bridge the communication gap between each discipline.

Bar Service

Since this will the last event before we take a break for the summer months we have an on-site bar available to serve our needs from 6.30-9.30pm. In addition the hotel will offer some complementary snacks. I would like to thank our sponsors ad pepper media and Peer39 in advance for making this possible in addition to securing the space at the hotel!



June 4, 2009




Meetup RSVP


Hotel Pennsylvania
33rd St & 7th Ave
Penntop North
18th Fl.

Who's coming?

Alan Levy

alan miles

Alberto Escarlate

Alex Dorman

Alex Lin

alex lirtsman

alex lirtsman



Andy Toh

Angelica Munson

annette feldman

Bert Picot

Boaz Cohen

Bostjan Spetic

Chris Pallé

Christine Connors

Christoph Schmaltz

Dan Armstrong

Daniel Eldridge

Daniel Leslie


David Hillman

Davina Anthony

Deirdre O'Brien

Dmitri Soubbotin

Dustin Whitney

Eduardo Ortiz

Elena Melendy

Elicia Banks-Gabriel

Eric Hoffer

Evan Sandhaus

Gustav von Sydow


Hongyan Jing

J.P. Hart

John Havens

Jurik Auer

Kavitha Srinivas

ken ellis

Kristopher Smith

Levi McConnell

Liz O'Mara

Marco Neumann

Marcos Trinidad

Marcus Trevisani

Maria C. Flores

Matt Terenzio

Meeky Hwang

MIchael Hollitscher

Michael Mayer

Michael Moore

Michael Nicklas

mike dunn

Morton Swimmer

Neil Capel

odile dumbleton

Paul Sundue

Peter Dixon-Moses

Peter March

Phil Karl

Rajan Arora

Ralph Warren


Reza Chowdhury

Robert LaMarca

S. A. Batla

Santosh Kunjuraman

Stan Sandberg

Stephen Brown

Stephen Johnston

Steve Mintz

Stuart Mason Dambrot



Tim McGuinness

Todd Gailun

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Vivek Sharma

William Key


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